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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. These four types of customers represent different levels of brand affinity: 1.

CRM 8
CRM Brand Business Model Intangible Assets 8
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How Location Analytics Will Transform Retail

Harvard Business Review

MARCH 12, 2014

By capturing data on 15,000 visitors passing through the festival entrances and comparing it to customers who visited their restaurants two months prior to the festival and two weeks after, they concluded the festival resulted in 1,300 net new customer visits. Operations. We are in the Age of the Customer.

Retail 8
Retail Customer Intimacy Apparel Wireless 8
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