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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50
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The Rebirth of the CMO

Harvard Business Review

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. I see far too many data that don’t go anywhere and that’s just a cost.”.

P&L 10