Strategy Driven
DECEMBER 2, 2019
In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. It has changed the way we communicate, behave and think.
Harvard Business Review
AUGUST 5, 2014
McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.
Harvard Business Review
JULY 25, 2017
“The MROI of social media activity often looks very high if you only count financial resources, but if you look at the human resources required to develop content and respond to consumers’ posts 24/7, the number goes down,” she says.
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