N2Growth Blog

JANUARY 3, 2011

If change and innovation weren’t key contributors to sustainable success, and the enterprise could just run on auto-pilot, you could replace the CEO with a General Manager. That is the question that many a business is forced to ask at some point during their life cycle. The fact is that business is not a static endeavor.

Restructuring 305

Restructuring Blog CEO Brand 305

Women on Business

DECEMBER 8, 2010

As for your brand, how are your customers feeling about your brand now that your prospective customers have some knowledge about you from steps one and two? If they are feeling your brand understands them and their needs, is innovative, is a good value, and cares about them, they are now ready to jump in and interact with you.

Brand 237

Brand Press Release Discount Loyalty 237

N2Growth Blog

NOVEMBER 15, 2010

Fear based motivations don’t instill loyalty, create trust, build morale, inspire creativity, attract talent, or drive innovation. when things get tough, or other opportunities present themselves, your employees will cut-and-run at the first option that comes their way because you have failed to earn their loyalty.

Loyalty 417

Loyalty Blog Leadership Brand 417

Harvard Business Review

AUGUST 11, 2015

The dating site OKCupid brought its moral values to the attention of its users when it asked customers using the Firefox browser to switch to a competitor because of the position Mozilla’s then-CEO had taken on gay marriage in California years earlier. Rinse and repeat, over and over. Limited resources are valuable.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book. How can we reclaim the Internet from this dreck?

Cost 8

Cost Marketing Content Media 8