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Give Your Business a Competitive Advantage with this 4-Letter Word

Steve Farber

Love–when done right–builds great brands, creates customer loyalty, and increases employee productivity and retention. “I firmly believe that people don’t work for companies, they work for people,” Plank told business journalist Suzy Welch. Love is the real competitive advantage. What is love?

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Give Your Business a Competitive Advantage with this 4-Letter Word

Steve Farber

Love–when done right–builds great brands, creates customer loyalty, and increases employee productivity and retention. “I firmly believe that people don’t work for companies, they work for people,” Plank told business journalist Suzy Welch. Love is the real competitive advantage. What is love?

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Why Your Company Culture Should Match Your Brand

Harvard Business Review

Rarely do people point to encouraging employees to disagree with their managers, as Amazon does, or firing top performers, as Jack Welch did at GE. But in fact, it’s having a distinct corporate culture — not a copycat of another firm’s culture — that allows these great organizations to produce phenomenal results.

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