Some Ideas To Help Accelerate Your SWOT Analysis
JULY 25, 2014
A SWOT analysis is a tool used to assess an organization''s strengths, weaknesses, opportunities and threats. The purpose of using the SWOT tool is to uncover or reveal the organization''s competitive advantages, and what opportunities (sales, profitability) to capitalize upon. It''s also used to articulate the challenges an organization has, enabling contingency plans. Having trouble starting out your SWOT analysis? Cultural (values, ethics).