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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Business development. Marketing Program. Direct marketing.

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Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

Over the last two decades, business leaders in the West have been responding to risks posed by profound changes in the global economy, in technology, and in demographics. In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends.