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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

FEBRUARY 3, 2012

Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Your key management team is dynamic, in terms of business issues. Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. Sales support.

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Positioning Company Strategic Planning Guidelines 50
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Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

APRIL 19, 2017

And by shifting from defined benefit to defined contribution pension schemes, they have avoided the risks from increasingly long-lived retirees and persistently low interest rates. In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends.

Politics 10
Politics Supply Chain Offshoring Globalization 10
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