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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. Risk management team. Formula press releases and features, which can be locally customized. Other components of a program which can and should be customized. Sales support. Business development. Advertising.

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Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

And by shifting from defined benefit to defined contribution pension schemes, they have avoided the risks from increasingly long-lived retirees and persistently low interest rates. In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends.