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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Business development has occurred primarily by accident or through market demand. Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Some people in your organization will devote much time to promotions, public relations, marketing and advertising.

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Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

And by shifting from defined benefit to defined contribution pension schemes, they have avoided the risks from increasingly long-lived retirees and persistently low interest rates. In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends.