Development Early Adopters Finance Loyalty 
Steve Farber
FEBRUARY 13, 2017
.” But as anyone who’s ever tried to finance their great idea knows, the money still needs some help leaping into your bank account so you can put it to work. Around 120 companies raised some level of money this year using this method. So here’s the million-dollar question: Is it for you?
Harvard Business Review
SEPTEMBER 22, 2011
TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.
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