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Create a Strategy That Anticipates and Learns

Harvard Business Review

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. This isn’t a retread of scientific management , nor is it an updated take on scenario planning.

article thumbnail

Create a Strategy That Anticipates and Learns

Harvard Business Review

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. This isn’t a retread of scientific management , nor is it an updated take on scenario planning.