Development Finance Marketing Maslow 
Harvard Business Review
SEPTEMBER 1, 2011
The Great One's well-known words are often repeated in corporate corridors during discussions about understanding market trends. This is often the reason why thoughtful quantitative analysis that incorporates macro-economic trends, market share, competitive strategies, retail analysis and technological assessments so often misses the mark.
Harvard Business Review
NOVEMBER 5, 2012
We found that boards tend to progress from good-to-great along a four-phase continuum: 1) foundational, 2) developed, 3) advanced, and 4) strategic. The continuum essentially represents a corporate hierarchy of needs, akin to the famous personal-development hierarchy created by psychologist Abraham Maslow.
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