article thumbnail

How to Successfully Rebrand Your Business Through Social Media

Strategy Driven

Let your customers know that you’re gearing up for rebranding as it will help minimize the potential backlash. It may improve your new brand’s recognition, because it allows you to leverage word-of-mouth marketing. A branding agency like BrandLume could help you set things up so that it all transforms on the same day.

Media 50
article thumbnail

Build your Brand by Building Relationships

Women on Business

After all, the masses (and, you and me) have been at it all week, conjuring up the perfect plan to show their significant other that he/she is special, and taking extra care not to overlook any hidden expectations. Here a little more advice for improving your relationship skills, served up in digestible bullets: . Shut up and LISTEN.

Brand 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Strategies For Business Growth

Strategy Driven

There are many effective strategies for growing a business in any industry so consider any of the following when you are ready to take the next step. Increase Marketing Efforts. Marketing is vital to success and the more that you do, the more likely you are to boost sales. Professional Development.

article thumbnail

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. Food fads develop quickly in today’s marketplace. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past.