Insourcing at GE: The Real Story
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. If the goal was to leapfrog the competition in every product line while revitalizing U.S. GE needed to reduce new product development cycles from 3-4 years to 1-1.5 The development team was extremely cohesive.
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