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Why Your Company Should Partner with Rivals

Harvard Business Review

His company is quite respected in the sustainability community both for its progressive social equity policies and for green technology that limits the environmental impacts of his company's manufacturing activities. So I asked: Do you foresee a time when you'd willingly provide access to your leading green technology to your competitors? Second, the company could decide to charge its competition for access to its proprietary green technology, leading to a new revenue stream.

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. They’re now talking about joint ventures to develop a lightweight-hybrid truck. For instance, Microsoft and Apple developed a partnership that stunned the tech community, Apple licensed their mobile “look-and-feel” patents to Microsoft, but they have an anti-cloning agreement. Examples of high-profile failed business collaborations are everywhere.