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4 Roles Every Marketing Organization Needs Now

Harvard Business Review

. “Inbound” marketing is another evolving area in the world of marketing that ties directly to the customer decision journey, where we need to engage with customers wherever they are in their journey. Our goal is to hire marketers who have a passion for and understand the value of data and analytics in decision making.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.

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