Rajesh Setty
JULY 16, 2013
Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.
Harvard Business Review
FEBRUARY 28, 2011
This has enormous potential value for retailers who, if they identify customers at all, typically don't do it until checkout, at which point it's too late to influence a purchase. Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000.
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