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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. Often, the key customers in these areas aren''t the everyday brand names. These can lead to long term relationships in which advocacy naturally flows. "We''ll Use LinkedIn.

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How to Conduct an Effective Job Interview

Harvard Business Review

Chris Smith and Chris Stephenson. If you’re looking for an executive who will need to influence a large number of people over whom he won’t have formal power, ask: “Have you ever been in a situation where you had to persuade other people who were not your direct reports to do something? Further Reading.

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