Remove Development Remove Innovation Remove Management Remove Word of Mouth Marketing
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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Personalized and targeted marketing attracts potential customers and nurtures lasting relationships. Develop a comprehensive budget covering startup costs and ongoing expenses. Implement customer relationship management (CRM) systems, point-of-sale (POS) solutions, and other digital tools to streamline processes and minimize errors.

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4 Ways to Grow Your Business Organically

Strategy Driven

A well-trained HR staff will not only take care of the paper trail but also manage employee matters. Making sure you pursue the recruitment of competent HR staff will improve your recruitment process, diversify your team to increase innovativeness, and reduce, if not eliminate, employee turnover. Developing Staff.

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Learn to Adjust Your Focus

Harvard Business Review

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Abstract thinking is useful for early stages of innovation. But if you're stuck thinking about something in the wrong way, how can you switch gears? Consider personal distance.

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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

Food fads develop quickly in today’s marketplace. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past. Great products can command premiums, and become popular with very little marketing spend. Shorten your development cycle.