Development Innovation Marketing Telemarketing 
Harvard Business Review
NOVEMBER 26, 2012
Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. Instead, he says it often pays to focus on bread-and-butter marketing (like direct mail) or even on technical innovations of the past few years that are effective, but less novel (like mobile websites).
Harvard Business Review
APRIL 20, 2016
Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.
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