N2Growth Blog

APRIL 20, 2010

Treat your brand as an asset not an afterthought: If building brand equity is not a key strategic focus for your executive team don’t be surprised if your brand remains in stealth mode. Innovate: Your brand will have at best a limited shelf life if a culture of innovation doesn’t pervade your business. I Think Not.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

SEPTEMBER 15, 2014

Perhaps it has something to do with the profile of LEGO’s management team, comprised almost entirely of men. The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. Think outside last century’s box.

Management 14

Management Niche Marketing Retail Marketing 14

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Ad blindness is real. Animalz is as pure as it gets in its approach.

Marketing 105

Marketing Content Audience Brand 105