N2Growth Blog
APRIL 20, 2010
Treat your brand as an asset not an afterthought: If building brand equity is not a key strategic focus for your executive team don’t be surprised if your brand remains in stealth mode. If branding is not someone’s full-time responsibility then your brand will suffer from the part-time results that the part-time efforts yield.
Strategy Driven
JANUARY 9, 2020
You can introduce yourself and your digital marketing agency with great ease and comfort. Remain focused on your niche: You may find yourself compelled to offer your services to everyone, but you must first find out a target or a niche market. Develop Comprehensive Procedures. Focus on Your Own Branding.
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Harvard Business Review
JULY 28, 2011
Gretchen's team had predicted that the additional operating costs would be offset by increased sales volume, but it seemed that customers weren't ordering more. Organic food was a niche market back then, but it did well in the San Francisco area and soon started catching on elsewhere. Now it was a huge growth market.
Harvard Business Review
SEPTEMBER 15, 2014
Perhaps it has something to do with the profile of LEGO’s management team, comprised almost entirely of men. The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. Think outside last century’s box.
Miles Anthony Smith
NOVEMBER 7, 2019
According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?
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