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How John F. Kennedy Changed Decision Making for Us All

Harvard Business Review

Yale psychologist Irving Janis used the debacle to coin the term “groupthink,” which refers to a psychological drive for consensus at any cost that suppresses dissent and appraisal of alternatives. Two days later, the group presents the fully developed alternatives to President Kennedy, who chooses to pursue the blockade.

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The Eight Phases of Brand Love

Harvard Business Review

When entrepreneur Janie Hoffman launched Mamma Chia, a unique health beverage comprised of chia seeds floating in a jello-like texture, she knew she would have to educate the consumer. And the apps designed by third-party developers help keep their products fresh in between launches. …Or break up – Relationships end.

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