Development Marketing One-to-one Marketing ROI 
Harvard Business Review
SEPTEMBER 26, 2014
.” Second, we found that these super geos had a network effect — in these areas, even people who don’t qualify as superconsumers tend to spend more on the product in question. Finally, we found that these super geos made it easier for companies to develop growth strategies. We wondered if this was a random phenomenon.
Harvard Business Review
JUNE 8, 2018
I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.
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