Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

FEBRUARY 14, 2014

Marketing leaders are finding it difficult to acquire the right analytical talent. senior marketers believe they have the right talent. And yet analytic skill is a must for effective marketing. In the big data talent wars, most companies feel they’re losing. In the latest CMO Survey, only 3.4% So how do you find those people?

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8