Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

FEBRUARY 14, 2014

At one top retailer, the analytics team was looking to fill a direct marketing measurement position but was not satisfied with the direct marketing experience in the CVs the recruiting team was sharing with them. But there are a range of tactics companies of any size can use to improve their analyst recruiting.

Direct Marketing 10

Direct Marketing Talent Management Marketing Human Resources 10

Harvard Business Review

JUNE 8, 2018

This means that they simply do not have the human resources to perform the onerous data analysis and behavioral segmentation needed to inform true one-to-one marketing. Consider the following campaign examples: Holiday Campaigns Expand Reach Without Sacrificing Relevance.

Retail 8

Retail Apparel Engineering Audience 8