Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

FEBRUARY 14, 2014

Some large companies have taken to acquiring start-ups or developing “research labs” jointly with academic institutions or organizations. But there are a range of tactics companies of any size can use to improve their analyst recruiting. The first is simply using more specific language.

Direct Marketing 9

Direct Marketing Talent Management Marketing Human Resources 9

Harvard Business Review

JUNE 8, 2018

This means that they simply do not have the human resources to perform the onerous data analysis and behavioral segmentation needed to inform true one-to-one marketing. Enter Fayez Mohamood and his team at Bluecore, a retail marketing automation platform.

Retail 8

Retail Apparel Engineering Audience 8