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Four Tips for Better Strategic Planning

Harvard Business Review

OCTOBER 1, 2013

Strategic plans necessarily involve hypotheses that certain outcomes (increased revenue, improved margins, higher ROI) will result from a given set of initiatives. Here are four steps that you can take to make better use of the hard work that goes into planning a strategy: Insist on experiments to test the assumptions you’ve made.

Strategic Planning 9
Strategic Planning Planning Tips Disintermediation 9
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Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. Amazon's widget that makes it easy to shop from inside Facebook reveals one way this oligopoly will become increasingly interconnected, while disintermediating as many others as it can.

CPA 15
CPA CPM Advertising Disintermediation 15
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