Disruptive Innovation Mauborgne Operations Productivity 
Leading Blog
MAY 1, 2023
Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.
Harvard Business Review
JANUARY 29, 2013
Steve Jobs' revival of the company began with a decision to narrow product lines down to a handful, and its big product successes of recent years have all been defined to a large extent by what Jobs and Apple's designers decided to leave off. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to.
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