Remove Document Remove Operations Remove SWOT Remove Technology
article thumbnail

Strategic Planning Steps

CO2

Externally, examine societal trends, political implications, technological advancements, and competitive forces. In healthy and aligned organizations, the stated values and operating values are one and the same. Create a one-page document that contains the company’s operating values, vision, and mission.

article thumbnail

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

With the exception of niche, specialty, and technology markets, I see little evidence of this. CEOs who recognize the reality and are prepared to take corrective action ought to: Ensure they have the best, most experienced talent available for the brand operation. And, the SWOT analysis is not the way to do it. Share it: Tweet.

Brand 168