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It May Be Popular, But Is It Right?

Frank Sonnenberg Online

Although it pales in comparison …How often do people overlook illegal activities, cover up abuses, fail to stand up for injustice, or sit idly by while people bully their victims? Last, some people think immoral behavior is excusable because, “Everybody does it,” “I was told to do it,” or “If most people believe this, who am I to question it?”

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How the Very Best Strategists Decide

Harvard Business Review

If you want to outperform the crowd, you’ve got to do something the crowd isn’t doing. That means learning two key skills: To do something the crowd isn’t doing, you must think something the crowd isn’t thinking. We ask this illuminating question: “What could we do?”