Harvard Business Review

JANUARY 31, 2013

They encourage viral marketing through early adopters. These strategies may sound familiar, but implementing them effectively at the BoP requires distinct tactics. The first step to introducing something new is reducing the risk enough to attract early adopters.

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

OCTOBER 1, 2014

However, Peter Hancock, President and CEO of the global insurance giant, saw a huge opportunity to apply evidence-based decision making in an industry which was still very reliant on individual expert judgment and in so doing to create not only tactical but also competitive advantage. Much of AIG’s business relies on agents and brokers.

Competitive Advantage 8

Competitive Advantage Insurance Short-term Analysis 8

Harvard Business Review

OCTOBER 1, 2014

However, Peter Hancock, President and CEO of the global insurance giant, saw a huge opportunity to apply evidence-based decision making in an industry which was still very reliant on individual expert judgment and in so doing to create not only tactical but also competitive advantage. Much of AIG’s business relies on agents and brokers.

Competitive Advantage 8

Competitive Advantage Insurance Short-term Analysis 8