Early Adopters, Influence and Loyalty

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Early Adopters

Influence

Loyalty

Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

JANUARY 31, 2013

They engage trusted, local influencers to build credibility. They encourage viral marketing through early adopters. The first step to introducing something new is reducing the risk enough to attract early adopters. The first customers to adopt a new solution in any village are, by definition, early adopters.

Early Adopters

Early Adopters Payback Period NGO Influence

How to Engage Your Customers and Employees

Harvard Business Review

MAY 9, 2012

Without engagement, the influence of brands will continue to decline and big organizations will lose out on the best workers. Credibility is built through influence, reputation, track records, and accumulated expertise. Finally, currencies influence behavior through an exchange of value. It's easy to see why.

B2C

B2C Early Adopters B2B How To

Leadership Digital

Accelerating Customer Adoption at the Bottom of the Pyramid

How to Engage Your Customers and Employees

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