Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy.

Strategy 9

Strategy Early Adopters Innovation Proposal 9

Harvard Business Review

SEPTEMBER 22, 2011

On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. Unless line managers and finance really believe in the link between customer feedback and business outcomes, your incentive system won't last long. One direct marketer learned this the hard way.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 12

ROI Tools Marketing CRM 12