Early Majority Innovation Leadership Resistance 
Lead Change Blog
JULY 8, 2019
In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing.
CO2
NOVEMBER 30, 2011
Everett Rogers came up with the Diffusion of Innovation model, which explains why and how a meme can move through a social system. Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The strongest resistance comes from the Laggards, however.
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