Engineering Finance Operations Storytelling 
Harvard Business Review
MAY 8, 2017
Transformational CEOs Tend to be “Insider Outsiders” The list is topped by companies headed by visionary founders with no prior experience in their industries; Jeff Bezos came from the world of finance, and Reed Hastings from software. It’s a strategy that has also worked for others on the list.
Miles Anthony Smith
NOVEMBER 7, 2019
It leads to a higher search engine visibility through stronger online authority (links and social shares). T Brand Studio Aside from partnering with big brand names, they use their authentic journalistic and storytelling approach to create custom content that is as compelling and fascinating as the rest of their journalism.
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