Engineering Innovation Merton Training 
Harvard Business Review
FEBRUARY 25, 2011
Google outgoing CEO Eric Schmidt liked to think of his online search tool as a "serendipity engine.". One fine day, he wrote, three princes from Serendip (modern-day Sri Lanka ) were sent by their father on a prolonged journey to acquire practical experience as part of their training. Merton and Elinor Barber.). History matters.
Harvard Business Review
SEPTEMBER 29, 2014
Google generates most of its revenue through an auction-based system of selling ads that was developed by two engineers but validated by its chief economist, Hal Varian, a former consultant to the company who was also the first Dean of the School of Information Sciences at the University of California at Berkeley.
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