Engineering Innovation Net Present Value Technology 
Harvard Business Review
JUNE 8, 2018
In our recent HBR article , we argued that financial statements fail to capture the value created by modern digital companies. Since then, we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks who follow technology companies.
Harvard Business Review
SEPTEMBER 27, 2012
Once they understood the rules and their underlying rationale, ALL's employees generated a series of innovative proposals based on what they had to work with. To prioritize projects, for instance, the ALL team could have forecast future cash flows for every potential investment and ranked all proposals on the basis of their net present value.
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