Engineering Marketing Strategic Fit Technology 
Harvard Business Review
SEPTEMBER 15, 2016
.” – Marketing staff, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing supervisor, advertising/marketing agency. There’s clearly a problem here.
Harvard Business Review
JUNE 19, 2015
Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. The result: Market success for the product and the company was purchased by Google for $3.2 Fix or kill?
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