CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. If vision is the destination you’re trying to reach on your hike, your mission is what got you out of bed that morning, excited to scale the mountain. TED: Spread ideas.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. If vision is the destination you’re trying to reach on your hike, your mission is what got you out of bed that morning, excited to scale the mountain. TED: Spread ideas.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 6, 2013

Vision: A great culture starts with a vision or mission statement. When they are deeply authentic and prominently displayed, good vision statements can even help orient customers, suppliers, and other stakeholders. Isolating those elements can be the first step to building a differentiated culture and a lasting organization.

Heskett 13

Heskett Mission Statement McKinsey Open-book 13