CO2

APRIL 1, 2022

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% 3) What is it that can drive our economic engine? We can still see that purpose reflected in everything Apple does today. greater revenue growth 34.7%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). 3) What is it that can drive our economic engine? We can still see that purpose reflected in everything Apple does today. Customer Need As a Catalyst For Purpose.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

DECEMBER 25, 2014

in January 1968 as a young 22-year old with $8 in his pocket and an undergraduate degree in mechanical engineering from IIT Bombay. I had an unlikely journey to the top. Born in India, I arrived in the U.S. Thirty-one years later, I became Chairman and CEO of a global Fortune 300 company. How did this happen? I was fortunate, to be sure.

Team 12

Team Diversity CFO TSR 12