Strategy Driven

JULY 3, 2019

Structuring business information is also referred to as enterprise architecture. How Does Enterprise Architecture Add Value? The market a company operates in should also be taken into account for enterprise architecture. In order for enterprise architecture to be effective, a company must be agile.

Enterprise Architecture 50

Enterprise Architecture Process Decentralization Agility 50

Harvard Business Review

MARCH 18, 2016

Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Yet marketing and IT executives often don’t speak the same language or understand each other’s goals or roadmaps. Align your vision. Overcommunicate.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

FEBRUARY 4, 2014

But no one was sure what to cut and what to keep because the goals had not been clearly enough defined. A successful partnership, therefore, begins with the CMO being able to define business goals, use cases, and specific requirements of any data or analytics initiative. The solution? Cut back the scope. Learn to drive before you fly.

CIO 8

CIO Budgeting Enterprise Architecture Marketing 8