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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

I''m often struck by how many articles exclusively focus on new or emerging technology and their productivity or efficiency effects. Every discussion on the role of IT and CIOs should start with the question: "What are the potential uses of this technology that will guarantee we stay in business?" Generating Top-Line Growth.

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Firms Need a Blueprint for Building Their IT Systems

Harvard Business Review

The technologies and trends shaping tomorrow’s businesses. The result is different data definitions, inconsistent business logics, multiple workarounds, unrealized synergies, redundancy, re-invention rather than re-use, and a myriad of different technologies. Insight Center. The Future of Operations. Sponsored by GE Corporate.

System 8
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Bridging the Gap Between Marketing and IT

Harvard Business Review

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Even the aspects of marketing that aren’t traditionally thought of as being tech-driven, such as event marketing and mail campaigns, now are. Align your vision.