In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. Doing less, better can work throughout an organization.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

FEBRUARY 13, 2017

Your students would be better served by a high-tech entrepreneur half my age,” I told him. They’ve already heard from entrepreneurs,” he said. “I Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to adapt or innovate. Beware the entrepreneur.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Leadership.

CEO 170

CEO Advice Company Competitive Advantage 170