A Monster of an Idea
In the CEO Afterlife
MARCH 26, 2012
With forty years in the saddle, hundreds of dusty trails and a few fistfights along the way, I have an oasis of management insight in which to draw. By the time the corporate giants got into the game, the territory was mapped out by these 3 independent entrepreneurs. I counted 20 sub-brands and over a hundred stock keeping units.
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