In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Like Monster, Red Bull was also created by an entrepreneur. This is game-changing thinking by new-game entrepreneurs.

Trout 249

Trout Reis Sports Brand 249

In the CEO Afterlife

MARCH 26, 2012

On top of that, I found the Monster logo on an array of items ranging from apparel to condoms – so much for the branding principles in Al Reis and Jack Trout’s best seller, The 22 Immutable Laws of Marketing. By the time the corporate giants got into the game, the territory was mapped out by these 3 independent entrepreneurs.

Reis 240

Reis Brand Apparel Energy 240

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

MAY 14, 2015

” In describing the iterative process, Reis leans on the word “science”: “With scientific learning as our yardstick, we can discover and eliminate the sources of waste that are plaguing entrepreneurship.” But I don’t believe that startups, by definition, need to move as fast as possible.

Productivity 8

Productivity Products Reis Definition 8