Great Leadership By Dan

NOVEMBER 27, 2018

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. Companies have to be consistent in their behaviour, from top to bottom, and right along the supply chain, from the ‘first hand of production to the final hand of the consumer’.

Brand 189

Brand Supply Chain Ethics Reputation 189

Strategy Driven

MARCH 15, 2019

Companies have to be consistent in their behaviour, from top to bottom, and right along the supply chain, from the ‘first hand of production to the final hand of the consumer’. This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation, hence leadership being so important.

Supply Chain 75

Supply Chain Brand Advertising PR 75

Harvard Business Review

JANUARY 12, 2018

Marketing and sales, manufacturing, recruiting (including people assessment), customer service, and support are all fields that can benefit from artificial intelligence according to McKinsey’s recent research. It seems only logical that they would extend into corporate strategy and finance. ZB by 2020.

Consultative 8

Consultative Strategy Advice McKinsey 8