Remove Ethics Remove Focus Group Remove Leadership Remove Media
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Don’t Be a Leader of Stupid Rules

Lead Change Blog

Their social media rantings spotlight your “stupid rules” as they inform hundreds of potential customers to stay clear of your “holding pens and loading shootschutes.” Create an on-going virtual customer focus group focused on policies, procedures and practices. They assertively trash your reputation.

Policies 150
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Why Mission Statements Fail

LDRLB

Consider a few examples: “The company’s primary objective is to maximize long-term shareholder value while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standard.” Or how about this one: “Undisputed marketplace leadership.” Is it for the industry?

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Why Mission Statements Fail

LDRLB

Consider a few examples: “The company’s primary objective is to maximize long-term shareholder value while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standard.” Or how about this one: “Undisputed marketplace leadership.” Is it for the industry?

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An Interview with Mark Schoenwald President/CEO of Thomas Nelson

Ron Edmondson

I was interested in learning from Mark’s leadership. Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. We conduct focus groups and surveys to gain insight into the key decision drivers as well as candid feedback on product and pricing.

CEO 54