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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. Mark Tercek – President and CEO, Nature Conservancy – world leader in global conservation. World Economic Forum – Global Leader for Tomorrow. Former Chairman and Chief Executive Officer Global Debt Registry (MHR). World authority on project management.

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To Profit from Doing Good, Start Small

Harvard Business Review

Let's remember however that even the most ethically-advanced companies have a long way to go, despite their deep pockets and years of CSR efforts — and most other companies haven't even begun to think of recalibrating their business in terms of profitable social change or sustainability. Prahalad called the bottom of the pyramid.